This project has a double ambition: simplify the daily uses, by making compatible smart devices from different brands; and simplify those products design. Matter is thought as a solution to be adopted by the manufacturers and the market.
For users, it is the assurance to being able to simply setup and use their Matter products. It is also the opportunity for them to grow their ecosystem, Matter products are all compatible together.
For developers, there is one and only SKU. It is a considerable saving in time and money, to allow more product innovation.
Finally, for resellers, Matter is the assurance to simplify the buying experience thanks to a simple setup. Fewer products return, fewer technical explications due to direct compatibility between different brands.